A Tweet containing a clip from the music video also attracted over 2 million views and 100 thousand likes on Twitter. An accompanying music video was published to YouTube on 1 April 2022, which surpassed 900 thousand views within days. The single was subsequently released on 24 March 2022. "Cardboard Box" was one of the first songs worked on during these sessions.
Background Īfter their formation in 2019, the group spent two years working on music with producers including MNEK. Upon its release, the song gained popularity through Instagram, Twitter and TikTok. Lyrically, the song describes moving on from an unfaithful romantic partner. A pop and R&B song, it features the group's harmonised vocals over a dancehall-inspired beat with elements of 2000s music. The single was released for digital download and streaming through Island Records on 24 March 2022 as the lead single from the EP.
The group co-wrote the song alongside Savannah Jada and MNEK, the latter of whom also handled the song's production. " Cardboard Box" is the debut single by British girl group Flo from their debut EP, The Lead (2022).
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